With a massive and dedicated fan base, live sporting events have the power to generate a significant amount of viewership and revenue for streaming platforms. By providing exclusive sports content, and by leveraging viewer data to deliver targeted ads during sports broadcasts, streaming platforms can drive subscription growth, and strengthen their market positions.
As a result, major media companies are investing heavily in 토토사이트. For example, Netflix negotiated a multi-year deal to show NFL games and MLS matches in 2023 and is expected to make similar deals for more sports in the future. Additionally, Amazon Prime Video signed a $100 million deal to exclusively broadcast a single NFL game, and the company has secured rights for more of these exclusive events in the future.
The Rise of Multilingual Commentaries in Live Sports
In addition, a growing number of sports leagues are moving their rights to online streaming services. The NFL, for example, is partnering with Verizon to launch its own online streaming service, and it has also reached a deal to show one of its post-Thanksgiving games on the platform. This is a significant step for the NFL, as it has historically been reluctant to give up its traditional distribution channels.
To successfully offer sports programming, it is important to have the right infrastructure in place. For example, it is essential to have a fast and reliable stream with low latency. In addition, having the ability to quickly scale up to meet peaks in viewing is crucial. This can be achieved through Software-as-a-Service (SaaS) infrastructure, which places the workflow in the public cloud, or with an on-prem approach that runs the software internally.